Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by ensuring it appears higher in search results for relevant queries.

Key Components of SEO:

1. On-Page SEO:

   • Keyword Research: Identifying the keywords and phrases that potential customers use to search for products or services.
   • Content Optimization: Creating high-quality, relevant content that addresses the needs of users while naturally incorporating target keywords.
   • Meta Tags: Optimizing the title tag, meta descriptions, and headers (H1, H2, etc.) to make content more search engine friendly.
   • URL Structure: Creating clean, descriptive URLs that are easy for search engines and users to understand.