Pay per click

Pay Per Click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than earning them organically. PPC is commonly associated with search engine advertising, where advertisers bid on keywords relevant to their target market.

How PPC Works:

1. Advertiser Bids on Keywords: The advertiser selects keywords or phrases relevant to their product or service.
2. Ad Auction: When a user searches for those keywords, an automated auction is triggered where advertisers bid for their ads to be shown.
3. Ad Placement: Ads are placed on the search engine results page (SERP), with placement influenced by factors such as the bid amount and ad quality.
4. Payment: The advertiser is charged a fee whenever their ad is clicked, hence “pay per click.”

Key PPC Platforms:

• Google Ads: The most popular platform, allowing ads to appear on Google’s search engine and partner sites.
• Bing Ads: Similar to Google Ads but for the Bing search engine.
• Social Media PPC: Platforms like Facebook, Instagram, LinkedIn, and Twitter offer PPC options where ads are displayed within their networks.